Ohio Machine Lacrosse needed a logo to represent one of its newest initiatives, the Ohio Machine High School Showcase. While the showcase currently consists of games between Ohio-based high school Lacrosse teams, plans to expand throughout the midwest in the future and a desire to keep the logo evergreen drove the design towards something more brand-focused and less event-based. This resulted in a straightforward yet impactful design that integrated elements of the Machine's branding while allowing the logo to be updated year after year.
